For advertisers & agencies

Brief smarter. Compare faster. Choose with confidence.

Avid Collective's Collab Platform is a better way for advertisers and agencies to discover premium media partners, send one structured brief to many, and compare responses side by side. New here? Explore the guides, videos and FAQs below — then jump in.

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See how it works

Why brief on the Collab Platform

Save time

Send one structured brief to a single partner or many at once — no chasing separate email threads.

Compare like-for-like

A consistent response format lines every proposal up side by side, so the strongest option is easy to spot.

Decide with confidence

AI-assisted analysis does the heavy lifting on comparison and scoring — the final call is always yours.

01

How it works

The whole briefing journey lives in one place on the Collab Platform. Here's how it works, start to finish — then watch the overview for your market below to see it in action.

  1. 01

    Discover & shortlist

    Find the right media partners with publisher profiles, the Opportunities Explorer and saved folders.

  2. 02

    Brief one or many

    Build a strong brief in Brief Manager and send it to a single partner or many in a single step.

  3. 03

    Compare & finalise

    Review responses side by side, analyse with the AI Compare Tool, then finalise your partners.

02

Getting started

New to the Collab Platform? These welcome packs get you set up and productive fast — covering the platform itself and Brief Manager, where you'll build, submit and compare your briefs. Pick the pack for your market, then log in (or create an account) to get going.

03

Explore & discover media partners

Before you brief, find the partners worth briefing. Browse publisher profiles, surface live opportunities in the Opportunities Explorer, get inspired by real campaigns in the Case Studies Explorer, and save your favourites to folders so your shortlist is ready when you are.

04

Create & submit your brief

This is where it all comes together. Build a strong brief in Brief Manager — objectives, audience, KPIs, messaging, formats and timelines — then add response mandatories so every partner answers the same questions, set your budget, and choose the platform inclusions that fit the campaign. When it's ready, send it to one partner or many in a single step.

05

Manage your brief & communicate

Once your brief is live, keep everything moving in one place. Get the most out of Brief Manager, message media partners directly through the Noticeboard, and know exactly what happens after you submit. Not sure what a status means? The glossary explains each one at a glance.

06

Review responses & finalise

Responses in? Now compare like-for-like. Line proposals up in the KPI Grid, let the AI Compare Tool speed up your analysis and scoring, request revisions where you need them, and finalise your partners with confidence. The AI does the heavy lifting on analysis — the final call is always yours.

07

Watch & learn

Prefer to watch? Every walkthrough from the journey above, gathered in one place — from finding the right partners to comparing responses. Pick any one to watch it in the help centre.

08

Help & FAQs

Still have questions? Start with the Brief Manager FAQs and our common pricing questions, then browse the full help centre for everything else about briefing on the Collab Platform.

Do I need an account to send a brief?

Yes — briefing happens on the Collab Platform. Log in, or create an account in minutes, then build and send your brief in Brief Manager.

Can I brief just one partner, or many at once?

Either. Send one structured brief to a single partner or to many at the same time, then compare their responses side by side.

Who can see my brief?

Only the media partners you choose to send it to. You stay in control of who receives it at every step.

Which markets is it available in?

Australia & New Zealand (ANZ) and the United Kingdom (UK), with market-specific guides and videos throughout this page.

How does pricing work?

Pricing depends on your campaign and the partners you choose. For how it works, see our Common Pricing FAQ.

Common Pricing FAQs
What can I do before I sign up?

Explore the guides, videos and FAQs on this page to see how briefing works. When you're ready to build and send a brief, you'll log in or create an account.

Ready to send your first brief?

Brief smarter, compare faster, and choose with confidence — a better way to partner with premium media. Log in to get going, or create an account in minutes.

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Full Help Centre: Advertisers & Agencies